ADRIAN FRUTIGER MOODBOARD
As a project undertaken in graduate school, the idea was to create a moodboard based on a font, its designer, characteristics and so on. The following moodboard was created on Avenir.
The project described how designer Adrian Frutiger created the typeface 'Avenir' taking his key inspiration from 'Frutiger'. More geometric in its nature, with 'Avenir', Frutiger did away with the softness that 'Frutiger' displayed, and created a typeface that was practical, usable and more legible than its predecessor.
The board aimed at creating an imaginary font workshop with Frutiger chiselling away at a 'Frutiger' Q to reshape it into its Avenir counterpart.