This project revolved around conceptualising a new type of glue and designing its brand identity and packaging.
The product that I thought of was a Re-usable Super Glue.
The qualities assigned to the glue, although hypothetical, were as follows:
The glue was meant to be used behind photo-frames, posters or any article usually put up onto walls using nails or hooks. The glue was conceptualised as being strong enough to hold the article in place on a vertical surface. An additional feature of re-usability was thought of, to allow people to remove an article and re-stick it elsewhere.
Based on the qualities of the glue, a character was also to be created as a mascot. I decided to convert the properties of strength and immortality of the re-usable super-glue into the qualities of a martial arts guru.
The packaged glue (digital representation)
The proposed packaging design (digital representation)
The proposed bottle design (digital representation)
The product board