the boori nazar mask sellers
A number of Indians firmly believe in the Boori Nazar (or the Evil Eye) that brings bad luck and misfortune. These masks are supposed to help ward off this Evil Eye and bring back prosperity. The creators of this mask are seen in a few parts of the city on footpaths and road sides with their products on display along the footpath walls.
The masks have a very vivid form and expression, and the same was used for the logo with ‘Mask-it’ as the brand name. The tagline ‘Kahin nazar na lage’ is an Indian saying that means ‘Beware the Evil Eye’.