the medicine sellers
The medicine sellers comprise of a group of women who deal in the sale of herbal medicines and solutions on roadsides, and claim to cure almost any ailment with their potions.
A 'Bazaar' means a bustling marketplace whereas 'Dava' stands for medicine in Hindi. The
two were combined to form the brand name since that was the true essence of this profession- a marketplace of medicine. The symbol and the tagline took inspiration from the sports brand, Adidas where ‘impossible is nothing’ became ‘incurable is nothing’.